The Search Engine Marketing Glossary
December 19th, 2006 at 10:17 pm
This is a paid review which I would also do for free!
Aaron Wall, the superstar of search engine optimization and author of the SEO Book (aff), recently published the most complete Search Engine Marketing Glossary on the Internet. The SEM glossary consists out of several hundred terms and is a must have bookmark for those in the Search Engine Marketing.
If you still don’t know what SEO or SEM is, you will find very good answers in the SEM glossary.
SEO
Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries.
SEO consists largely of keyword research, SEO copywriting, information architecture, link building, brand building, building mindshare, reputation management, and viral marketing.SEM also known as Search Marketing
Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.
The SEM glossary covers more than just basics terms and you will find some not seen anywhere else. A great feature is that the whole glossary is located on one page. The definitions are very detailed and also include other definitions, references and links to more information.
The only disadvantage I can tell is that you have to know the term you are looking for. There is no bookmarked list of terms being defined. But Aaron welcomes feedback and this is my request for the next update.
And here is my final verdict. The SEM glossary is extremely useful and if there would be an offline PDF version I wouldn’t hesitate to pay for it.
Related posts:
SEO Book by Aaron Wall
Search engine optimization for beginners
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2 Responses to “The Search Engine Marketing Glossary”
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Ah, this is brilliant. I didn’t know Aaron had done that. Thanks for pointing out!
Comment by Ana | December 29th, 2006 #
Thanks for providing such a useful resource.
Comment by Abela | July 3rd, 2007 #