Updated Google AdSense Policies
January 19th, 2007 at 3:57 pm
Google hasn’t updated the AdSense policies since March 2006. Now the policies have been updated with one very significant change which will affect a lot of publishers - Competitive Ads and Services.
Here’s what’s new in Google AdSense Program Policies:
Competitive ads and services - This is considered to be the most drastic one. Publishers can no longer use ads from competing ad services if these resemble AdSense (in color, appearance, font,…) - even if they are not contextually targeted ads.
Referrals – Previously, publishers were only allowed four referral products, with one ad unit each. Now publishers can have up to two referral links or buttons for each product. It’s prohibited to require email or other information from visitors before routing them to landing pages.
AdSense units with Images – Images may not direct user attention to the ads via arrows or other graphical gimmicks. You should also not place misleading images or too relevant images alongside individual ads.
AdSense for Search – Publishers can now include ad link units on search results pages.
Domain parking – The reference to domain parking has been removed. But before putting AdSense on parked domains you should know that it is still against the policies to run AdSense on non content pages.
Selling or distributing student essays – AdSense now disallows sites that sell or distribute student essays.
Copyrighted material – Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content.
The new policies can be found at Google AdSense Program Policies.
Update: Now it is possible to run contextual ads on pages alongside AdSense ads. This was previously outlawed which meant that numerous other ad systems were not allowed to be used on the same page as AdSense. Now you can run Chitika, IntelliTXT, Kontera, Amazon Contextual Ads and others on the same pages as Google AdSense.
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3 Responses to “Updated Google AdSense Policies”
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Thanks so much for this post. I am checking into adsense now and this is uplifting.
Comment by Deb | January 23rd, 2007 #
I haven’t talked about AdSense in my blog… I think I will, as it is a good way to make money for free, using a blog…
I’m going to write it up soon, thanks for the inspiration.
http://bloggingto-thebank.blogspot.com/
Comment by Jonathan | January 25th, 2007 #
Thanks for the information. The reason I checkd this was that adsense ads are not displayed today, is there any technical modifications going on . I was surprised to see that no ads are running in any of the websites.
Neptune
http://homeremediesfor.blogspot.com
Comment by Neptune | March 29th, 2008 #